Geoffrey Bruyn works in the (international) financial services industry since 1992. Early 2018, he co-founds Bruyn & Brenninkmeijer consultants together with Jeroen to meet the merger and acquisition needs of independent wealth management firms, asset managers, family offices and private banks in the Benelux.
In the period 2016-2017, Geoffrey works as commercial director and partner of Pritle, one of the leading Dutch robo-advisors, which is sold to BinckBank in 2017. In 2014-2015, he is active as CEO Julius Baer Netherlands. As Country Executive Bank of America Merrill Lynch Netherlands, he is responsible for all business lines in the Netherlands between 2009-2014. As Managing Director and CEO of Merrill Lynch Wealth Management Netherlands, he also runs its wealth management activities in the period 2006-2014. Moreover, he is Chairman & regulatory approved board member Pensionfund Merrill Lynch Netherlands (2007-2018).
Before 2006, he holds several commercial, legal and managerial positions with ABN AMRO Bank in Netherlands, Curacao and Luxembourg. He holds a master’s degree in Dutch Civil Law and International Law from the University of Amsterdam.