Geoffrey Bruyn works in the (international) financial services industry since 1992. Early 2018, he co-founds Bruyn & Brenninkmeijer consultants together with Jeroen to meet the merger and acquisition needs of independent wealth management firms, asset managers and private banks in the Benelux.
In the period 2016-2017, Geoffrey works as commercial director and partner of Pritle, one of the leading Dutch robo-advisors, which is sold to BinckBank in 2017. In 2014-2015, he is active as CEO Julius Baer Netherlands. As Country Executive Bank of America Merrill Lynch Netherlands, he is responsible for all business lines in the Netherlands between 2009-2014. As Managing Director and CEO of Merrill Lynch Wealth Management Netherlands, he also runs its wealth management activities in the period 2006-2014. Moreover, he is Chairman & regulatory approved board member Pensionfund Merrill Lynch Netherlands (2007-2018).
Before 2006, he holds several commercial, legal and managerial positions with ABN AMRO Bank in Netherlands, Curacao and Luxembourg. He holds a master’s degree in Dutch Civil Law and International Law from the University of Amsterdam.